Even after the outbreak of the new coronavirus pandemic, overseas shipments of Japanese agricultural, forestry and fishery products are increasing. In particular, Japanese green tea has more than doubled in the last 10 years.
This time, I will talk about the changes in demand for Japanese tea in the world and the factors behind it.
Japanese tea whose export value continues to grow
source:Chunichi Shimbun Co., Ltd.
Line graph_amount, bar graph_amount
As you can see from the graph, Japanese tea exports have more than doubled in the last decade.
There are many countries and regions that import Japanese tea, and the demand for it is constantly growing.
By the way, the country (region) that imports the most Japanese tea is the United States. And 2nd place is Taiwan, 3rd place is Singapore, 4th place is Hong Kong, and 5th place is Germany.
Why exports continue to grow
Reason 1. Health Aspirations
Green tea is a healthy drink that has various effects. And even now, that research is still going on.
In recent years, health consciousness has become popular all over the world, and people who are particular about the drinks they drink on a daily basis have become widespread. Green tea contains a substance called catechin, which can be expected to have various effects such as suppressing blood pressure rise and dieting effects.
Currently, the largest export destination of Japanese tea is the United States. In fact, matcha latte is the second most popular coffee in the major American coffee chain stores. (Of course, matcha is also one of the Japanese teas.) Also, not only in the United States, but also in Europe, the Middle East, and East Aa, the consumption of green tea as a whole is increasing due to the growing health consciousness, and the consumption of Japanese tea is also increasing at the same time.
Reason 2. Support from the Japanese government
The Japanese government is promoting the export of Japanese food. This is because the elimination of tariffs has become the mainstream of world trade (TPP, EPA, FTA, etc.), and it is said that it is to protect Japan's agriculture, forestry and fisheries.
Japanese tea is also included in this Japanese food. In other words, Japanese tea is being promoted all over the world using the national budget. In addition, Japanese government agencies support the work for exporting.
Until now, the Japanese tea industry has been vulnerable to IT, and Japanese tea has been sold only in a limited area. However, with these supportes, various Japanese tea companies are now looking to export.
Reason 3. Pandemic
Due to the pandemic caused by the new coronavirus, people are refraining from going out and spending more time at home. And as you all know, sales over the Internet have grown rapidly.
The Japanese tea industry, which had been looking to sell overseas shortly before the pandemic, was able to ride the wave at this time.
Japanese tea that will be drunk by many people in the future
For several reasons, the demand for Japanese tea is increasing worldwide. People who have once drank Japanese tea may choose to leave Japanese tea, but this has not been seen in the last 10 years.
Japanese tea has not yet spread throughout the world. Spreading Japanese tea to people who have never drank it will create even greater demand.